Business and Arts South Africa (BASA) in partnership with the British Council Connect ZA is launching an intensive Audience Development training programme for the arts in South Africa.
The project seeks to address the challenges which many
arts organisations are facing in addressing audience development, as they lack
knowledge and skills in the field. The
model is designed to help arts organisations to discover and share good
practice and implement that practice by adapting and improving processes and
techniques to significantly grow their audience, and capturing their learning
to share with others across the country.
The programme is designed to train 2 fellows each in
Johannesburg and Cape Town over a 6 month period on a part –time basis. The intensive training programme is designed
to further the career of a marketer with a specific interest in audience
development and a technology biased/digital marketing professional also with a
keen interest in audience development.
BASA and the British Council Connect ZA are working
with the highly respected Arts Marketing Association (AMA) based in the UK to
train four local professionals as fellows to become the South African experts
in Audience Development.
Please see below a description of the person
specification for the roles of:
a)
Marketing/Audience
development fellow 6 month appointment (one person in Johannesburg and one
person in Cape Town)
b)
Digital Marketing
Audience development fellow 6 month appointment (one person in Johannesburg and
one person in Cape Town)
c)
Stipend of R5000 per
month for six months
d)
Valid up-to-date
passport
Candidates need to send a cv and motivational letter to diana@basa.co.za by 23rd of September.
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